Optimization Services | Abundant Life Consulting Services

Chances are you've already got a website, and it's doing pretty much what you want it to. But in the back of your mind, you feel that it could be doing more to achieve its potential.

Abundant Life Consulting Services website optimization services can help improve your website.

Website optimization involves two main critical areas: (1) the search engines and (2) your web visitors.

Most web visitors click through only on the FIRST PAGE of the search engine listings, far fewer click to the second page, and even fewer to page 3. (Isn't that true with you too?) It is with me.

Data from Yahoo gives some "eye-opening" statistics on the percentage of click throughs, for the first 10 pages of a search pages listing:

• Page 1 – 42.4%
• Page 2 – 11.8%
• Page 3 – 8.4%
• Page 4 – 6.2%
• Page 5 – 4.9%
• Page 6 – 4.1%
• Page 7 – 3.4%
• Page 8 – 3.1%
• Page 9 – 2.7%
• Page 10 – 2.9% [up 0.2% from page 9]

It’s vital you insert your html code, metatags and keywords properly on each page of your site. This aspect of website optimization is known as “on-page optimization”.

But search engines also rank your website higher if it has lots of quality websites linking back to you – known as “off-page optimization”.

The more quality “backlinks” you have, the higher you’ll rank. And the more keyword-rich content you have on your website, the more other websites will want to link back to you.

When visitors (“traffic”) come to your website, they have a purpose – usually to solve a problem. If your home page is all about you – how long you’ve been in business, all the awards you’ve won, and so on – your visitors just click away.

And they’ll keep clicking until they find a website that focuses on them and gives them a solution to their problem.

So your website has to focus on your web visitors and make their experience pleasant.

Your content, navigation and other links and headings on each page must help your web visitors find what they’re looking for quickly and easily.

Your ecommerce website exists to make sales and keep you in business. The more sales you get, the higher your profits will be and the faster your business grows.

If your shopping cart throws "obstacles" at your prospects, your abandon rate is high.

Do you have the spare time to (1) learn how to do keyword research and selection, do SEO copywriting, shopping cart optimization and then (2) actually apply all these website optimization skills to your website so it works well for both the search engines and your web visitors?

If you fail to do your "on-page website optimization," you'll get just a trickle of leads and sales – compared to the flood your competitors get from their well-optimized websites.

And what about all that repeat business you lose each day? Will you get it back or will it be gone forever?

Why Optimization Services?

Last year, there were over 1.5 billion local searches on Google, and that number is growing more than 50% each year.

With the power of the internet, everyone has a simple way to find what they need—very fast. Even when a customer is exposed to your business through some form of traditional advertising—billboard, print ad, radio spot, etc.—97% of customers still research online before making a purchase.

Right now, people are looking for exactly what you provide... They're looking in Google, Yahoo, Bing and other search engines... They're typing in the exact phrase that should bring them coming to you... Are they?

Search Engine Optimization (also known as SEO) is a tricky business, and it takes time. If it's done incorrectly, it can cause more damage than good.

Don't worry - we've got a Comprehensive 3 Step SEO Success Plan to help you achieve the results you've been dreaming of:

We review your goals, how we achieve them with today's resources, and work with you to develop "learn, shop and buy" phrases that people are using right now to find you.

We provide you with a comprehensive Strategic Action Plan & Checklist to meet your goals that's completely custom made for your goals & your business. If you're up to it, you can even do the work!

If you're ready to create your Action Plan, contact us and we'll setup a time that works best for you.

Based on the Strategic Action Plan, either you, or us, go to work on the plan's three checklists:

Keep in mind, our plan gives you a complete checklist on exceeding your goals as defined in Step 1.

We offer three on-going SEO Service & Support Levels, the differences between them are how aggressive you want to be, and how much you're willing to spend:

With every service level we have a monthly review. In that review, we recap what's been done, review your results, and recommend what to do next.

Let us know if you'd like some help making a good decision about how to achieve your goals. We look forward to helping you!

Increase traffic with a targeted Search Engine Optimization (SEO) strategy and / or Pay Per Click (PPC) campaign.
Encourage repeat visits and longer, more meaningful visits by ensuring that your website puts the visitor first and meets the needs of your audience.
Improve conversion rates by ensuring that all aspects of your site are usable and accessible.
Reduce friction by eliminating obstacles and distractions.
Maintain your competitive advantage by conducting competitor analysis that identifies weak spots and gaps.
Extend your reach by harnessing the burgeoning Social Media arena. Discover how services such as Facebook, twitter and LinkedIn can help you cast a wider net.
Identify and eliminate problem areas by performing in-depth analysis of your website statistics and by using our award winning audit usability toolkit.
Improve alignment with your site's strategy by identifying and improving aspects of your site that fail to meet the objectives of your organization and the needs of your users.
Improve communication by conducting perception audits and discovering where your message is not getting through as effectively as it could.

We understand that all businesses are different and that there may be many more ways in which your site could better reach its potential. Talk to us about your needs and expectations - you'll be surprised at the difference we can make.

Our strength is our experience, drive and our proven track record to make you findable on the web.

Our services also include:

Optimization Services Will Help Your Website Get The Traffic That Your Business Deserves

Why Optimization Services?